Promoting Women Entrepreneurship
Business potential of women managed enterprises is much higher than that of men. Women are considered better negotiators and can steer a group easily towards their view point. They are also better at multi tasking, thanks to the multiple roles many play in their lives. It has also been established by scientific study that women are better at mastering techniques when compared to men.
All is not rosy though. It is very hard for a woman to set up a venture in the real world. Financial funding does not find its way to their coffers once the funding institutes find out that they are women. They are not recognized as potential business people and this has demoralized many capable women.
The voice for equality is stronger today than it ever was. It would be detrimental if women are not given their due share. Apart from the loss of talented resource pool, many products would suffer due to limited or unviable demand. This is because the women consumer base is very large and many corporations survive exclusively on their women consumers.
Also many small businesses that provide livelihood to millions in developing countries would suffer. These organizations are mostly women owned, and discrimination by authorities will lead to a cascading effect where in the big multinationals, which depend on the small industries, will suffer. This will directly affect the growth of any economy.
All of this does not imply there is only gloom out there. With the coming age of many small scale industries, many countries have recognized their women work force. Initiatives were launched to help the woman entrepreneur start off and get going. Some of these initiatives also help them mitigate risks involved when running a big risky business
Business schools have also answered the calls for empowering women. Many of them have programs based on entrepreneurship exclusively for women. These programs facilitate growth by aligning like minded people and giving them opportunities to learn in a comfortable environment. The credit for initiation of such programs should go to those few successful women in every industry.
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